To say that Hilary Alexander has been a definitive style force - and an inspiration to many a personal stylist in London - over the years, is something of an understatement. This is a lady who, over her long tenure as Fashion Director of The Daily Telegraph, from which she retired in 2011, has done everything from serve as an over-50s fashion agony aunt, to appearing regularly on TV, including on GMTV, Lorraine Kelly's show, BBC Breakfast, various BBC and Channel 4 documentaries and BBC2's Style Challenge. Now, most excitingly of all, she's joined forces with Shikkuu Guides!
How so? Well, the New Zealand-born journalist earlier this year became the new Fashion Consultant for the per una range at Marks & Spencer, answering customers' fashion queries on the M&S website in addition to curating special edits of key outfits from the range over the course of the season. 'Hilary's Edit' can be seen and purchased online, as well as in M&S high street stores. Customers can presently ask Hilary for advice when they sign up to per una Privilege, which also enables them to access member-only offers, exclusive news on per una and fashion and beauty inspiration.
The role of your favourite fashion stylists in London, Shikkuu Guides, in all of this is that we'll be joining M&S as they organise style sessions in a number of stores. The aim is to promote the appointment of Hillary, make the most of her fashion credentials, showcase the new per una collections and - of course - make some people feel a little more confident in their fashion choices. Hilary will host the roadshow, while assisting her as co-host will be our very own Priscilla Poon, the owner of Shikkuu Guides.
Showing that the reach of Shikkuu Guides extends far beyond providing the most capable stylists in London, Hilary and Priscilla will be at four locations throughout October: the Braehead store in Renfrew, Scotland on the 17th, the Cheshire Oaks store on the 19th, the Cribbs Causeway store near Bristol on 24th October and the Bluewater store in Kent on the 26th of the month. So why not join us for a style session, and discover how the latest per una lines could flatter your figure, make you bang on trend and find pride of place in your wardrobe... all while being gentle to your wallet?
Alternatively, if you can't make it, feel free to get in touch with Shikkuu Guides in the usual way in the English capital, to find out precisely what a style and image session, wardrobe review, colour consultation or make up lesson could do for your confidence when you next walk down the street. You might even fancy engaging our personal shopper services in London to find the latest and greatest fashions from the per una range, in your local Marks & Spencer store.