We've been dabbling in a decade-by-decade series of fashion reviews here at Shikkuu Guides, so we thought… why not shine a light on an era that's a much more recent memory for most of us, the '90s? This was the time of the Tamagotchi, the 'grunge' revolution and The Simpsons, Rugrats and Friends on TV. The 1990s was also when the World Wide Web (WWW) really began to emerge, an important detail given that you'd possibly not know about our fashion stylists in London without it!
Here in the West, the '90s saw the rejection of the very notion of fashion by a large number of people, with the likes of tattoos, body piercings and other forms of body modification coming to the fore. This was the decade in which the 'casual chic' look, consisting of hoodies, T-shirts, jeans and trainers came to be. But for all of its anti-fashion pretensions, the decade had no shortage of style icons helping to popularise the likes of dungarees, double denim and floral dresses - some of which are being re-appropriated for the catwalks in surprising ways in the year 2013.
Which style advisor in London could possibly forget Cher Horowitz from Shameless, for example? There was no cooler kid in Beverley Hills, thanks to a bewitching wardrobe made up of alice bands, knee high socks and check suits - and Topshop Unique's Spring/Summer '13 collection certainly seems to have taken a cue or two from her, with its check dress and bright yellow blazer. Do you remember, too, all of those trailblazing '90s supermodels, like Cindy Crawford, who wore a suit better than anyone else? Her iconic outfit has since been updated in a 2010s way by the likes of Chloe Sevigny.
Other unforgettable '90s style icons include Drew Barrymore, who combined flowers in her hair with tie-dye and bright colours as part of the quintessential 'hippie princess' look - since aped in many ways by the Spring/Summer '13 collection of House of Holland. And of course, who could forget the granny floral dresses of Elaine Benes from Seinfeld, or even Rachel Green from Friends helping to make denim the 1990s look? Iconic music stars of the decade, meanwhile, included Gwen Stefani, her rise to fame with No Doubt also getting people noticing her crop tops, zips and coloured hair.
We could continue citing '90s fashion icons for a while, but really, we suspect you might want to try some of the garments they popularised, receiving help from our personal shopper services in London to spot the right ones and ensure that they work well on your own body. A personal stylist in London from Shikkuu Guides could help you to find the perfect look for the fast-approaching summer, ensuring that you derive the right inspiration from the right eras and places, while remaining firmly on trend in 2013.